Top Japanese Online Shops for Anime/Manga Merch

Animate Online Shop（アニメイト)

Animate is one of the largest Japanese online anime sites. They have almost everything you might want, from the best anime figures to your favorite character keychains! They also sell a lot of exclusive products that you can only find at Animate Stores.

One of the great things about the Animate store is that they have an auto-translate button right on their website! On the upper right-hand corner, you can click on the button to have the webpage translated to many different languages, including English, Chinese, Russian and more.

Also Read: How to buy from the Animate Online shop with ZenMarket

You might also notice that they have an international store, which they opened in 2017. The biggest drawback to their international store is they do not have the same massive selection of anime and manga merchandise as their Japanese store, including new releases. But don't worry! Using ZenMarket, you are able purchase from the extensive range of products in Animate's Japanese store!

Start Shopping on Animate Online Shop

AmiAmi (あみあみ)

AmiAmi is one of the more popular manga and anime stores on the internet. Many people who buy anime merchandise regularly would know of AmiAmi, which offers a wide range of figures, plushies, sundries, and other goods. The best thing is the website is constantly updated and often has the best daily discounts on almost anything!

If you are a collector of anime and manga goods, you will definitely be able to save a lot on buying figures or any other related merchandise from AmiAmi. They offer a flat 500JPY shipping fee on their orders, so you can buy as much as you want without worrying about domestic shipping!

Start Shopping on AmiAmi Online Shop

BOOTH

Looking for rare items created by Doujinshi creators? BOOTH is the site you should be looking at. BOOTH is an "indie art marketplace", which means you can find all sorts of unique and interesting merchandise from up-and-coming mangaka.

Our favorite thing about products from BOOTH is that the creators make almost everything by hand. This means that much of the merchandise you buy from BOOTH is not just unique, but also of better quality than that produced commercially by bigger companies. As merchandise is handmade, quantities can be limited, so we recommend you order quickly if you like something as they may sell out!

Start Shopping on BOOTH Online Shop

Surugaya (駿河屋)

Surugaya (sometimes called Suruga-ya), is probably the largest anime and video gaming site in Japan. Many collectors love Surugaya because you can often find rare second-hand anime merchandise for amazing prices. There is also an incredible selection on Surugaya, with everything from figures to DVDs of idol groups. If it has something to do with Japanese pop culture, Surugaya probably has it!

Also Read: How to buy to from Surugaya with ZenMarket

When browsing Surugaya, it is important to note that they sometimes have the same item both used and new. You can always translate the webpage using Google Chrome's auto-translate tool (Right Click -> Translate), but it will be helpful for you to know these two Japanese words to help you along the way:

[新品] Shinpin = New product

[中古] Chūko = Used (second-hand)

Shop at Surugaya with ZenMarket

MANDARAKE (まんだらけ)

Mandarake was established in 1987 with a storefront in Nakano Broadway, which still stands today! It is one of the largest anime and used games store chain in Japan and is very popular amongst anime enthusiasts and tourists alike. The Mandarake shop in the popular Akihabara district of Tokyo has a whopping 8 floors packed with everything from cosplay to retro games!

You can find most of the same products from their massive stores on their online store, including vintage toys, manga series, idol goods, and so much more. If you are hoping to get your hands on some rare items, be sure to use their Japanese site, as their English site has a smaller selection.

Shop at Mandarake with ZenMarket

Melon Books

Melonbooks is another online store specialized in doujinshi (fanzines), but unlike Toranoana, it has always opted to promote works for all ages in addition to those with X content. It is also one of the first stores that actively promoted doujinshi to the public. female.

In its online store, you can buy self-published comics and fanzines of all kinds, new and used, video games, CDs and other items for fans.

Shop at Melon Books with ZenMarket

K-Books 

K-Books is another of the historic second-hand anime and manga merchandise chains, although many of its branches have closed in recent years. It remains a solid online reference point for fans looking for anime products, especially doujinshi, and products from their favorite Japanese voice actors.

In particular, if you are looking for doujinshi, K-BOOKS offers you a wide variety of them that you can purchase directly in the ZenPlus section of our site, commission-free! Very convenient, right?

Shop at K-Books with ZenMarket

Lashinbang

Lashinbang is a very popular anime and manga store chain in Japan. In fact, it is not difficult to find several branches of the chain on the streets of Akihabara or Nipponbashi. At first it was mainly dedicated to trading collectible cards, but today it is possible to find all kinds of second-hand anime and manga items in its physical and online stores.

Being a specialized chain like Mandarake, you can find items on average in better condition than in Surugaya or Book Off. However, unlike Mandarake, Lashinbang focuses more on current products and larger niches, and less on vintage items.

Shop at Lashinbang with ZenMarket

Yellow Submarine

Yellow Submarine is a chain of Japanese stores specializing in collectible cards and board games rather than anime and manga, although their store also offers a large section dedicated to figures and other items from your favorite anime and manga.

However, for those interested in anime-themed items, we recommend looking at their Rakuten store, which is usually easier to navigate and has a greater variety of products than their online store.

Shop at Yellow Submarine with ZenMarket

Good Smile Company

You may have heard of Good Smile Company because of the cute figures they produce: Nendoroids! Well, you should know that you can reserve and buy original Good Smile products directly in their store, often at the best price available online.

However, many of their products can only be purchased by pre-order, several months before their release. In addition, you can also find products from other manufacturers on their website. Convenient, right?

Shop at Yellow Submarine with ZenMarket

Gamers 

The Gamers store chain, which was born as a merchandising store for the video game company Broccoli (today better known for the Uta no Prince-sama series), is today a branch of Animate, which sells video games, CDs, DVDs, collectible cards, figures and other anime and manga items.

You can find many items similar to those available on Animate, but also many exclusives, especially when it comes to new video games.

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Movic 

Movic is another Japanese company belonging to the Animate group, specialized in the production of collectible cards, CD figures and other anime-themed products. On their website you can purchase many of their products with Jujutsu Kaisen, BLEACH and My Hero Academia themes.

In addition, limited-time promotions and events are often held on their website. The items that go on sale during these promotions are usually new limited edition items that will be very difficult to find after the sales period.

Shop at Movic with ZenMarket

Also Read: How to buy from Movic with ZenMarket

Neowing 

Unlike the other stores on this list, Neowing is not a store specializing in anime and manga items, but rather in music: at first it only sold CDs and DVDs.

However, today you can also find many anime and manga news and articles from the most diverse categories there. Compared to other stores on the list, it may not have as many exclusive items, but Neowing's advantage is undoubtedly the store's presence on other shopping platforms such as Rakuten and JDirectItems Shopping. In other words, many of their products can be viewed directly on our site.

Shop at Neowing with ZenMarket

e-Capcom 

Despite the closure of the American store in 2021, the Japanese e-Capcom store is still active and full of news. In this online store you can find items from your favorite Capcom video game series, such as Monster Hunter, Ace Attorney, Resident Evil and many more.

Compared to the European store, there is a larger selection and variety of items, which is the main advantage of this store. There you can find video games, of course, but also accessories and figures from your favorite Capcom games.

Shop at e-Capcom with ZenMarket

Cocollabo

Cocollabo is undoubtedly one of the least known anime stores abroad. Their motto is to produce unique anime items that can only be found in their online store, or in one of their many pop-up stores in major Japanese cities.

However, many of the items offered for sale in their physical pop-up stores are unfortunately not also sold online, so the only way to get hold of them is to recover them on the second-hand market.

Shop at Cocollabo with ZenMarket

Chara-ani

Chara-ani is one of Japan's oldest online stores for anime and manga-themed products, a collaboration between giants such as Kadokawa, Media Works, Animate and others.

It is especially known for the possibility of purchasing exclusive items from Japanese idols such as AKB48 and anime and manga items that are sold exclusively in its online store.

Shop at Chara-ani with ZenMarket

Anime Store.jp 

Anime Store is probably also one of the least-known anime and manga stores, and that's a shame! One of the strong points of this online store is the variety, with more than 1,000 types of different products: from keychains, wands, pins and much more, all with an anime theme!

Furthermore, being the online store of an anime news site, you can also easily find news about the latest anime and manga-themed collaborations.

Shop at Anime Store with ZenMarket

Yamashiroya (ヤマシロヤ）

Yamashiroya is a 6-floor building in Ueno filled with Kawaii goodness and anime goods! It is one of the must-go otaku stores in Tokyo! If you did not make time to visit this massive anime wonderland, no worries - you can shop online and still get all those character goods you have been looking for. Whether you are looking for anime goods, toys, gaming, or just cute things, this is your place to go to. 

Shop at Yamashiroya with ZenMarket 

JDirectItems Auction

We couldn't have a list of top anime and manga merchandise websites without mentioning JDirectItems Auction. JDirectItems Auction is the largest auction site in Japan. Every day, millions of products are sold through this platform. Anyone living in Japan can sell whatever they want on JDirectItems Auction, so you might find some rare, interesting or strange things, including anime goods!

Also Read: How to use JDirectItems Auction with ZenMarket

When buying from JDirectItems Auction, we always recommend reading the item descriptions carefully before you make a bid. As you will usually be buying from a private individual, it can sometimes be risky to bid on auction items, but if you are careful, it can be very worth it. Many collectors have found rare and sold-out anime merchandise on the website. Check out ZenMarket's other secondhand platforms like Mercari and Rakuma too. 

Shop at JDirectItems Auction with ZenMarket

Conclusion

That was our list of best online stores to buy anime and manga merchandise! Of course, you can also order directly from manufacturer sites like Square Enix through our service, so you can own all your favorite items.