How To Buy Lucky Bags (Fukubukuro) From Japan

Lucky bags, also known as fukubukuro, are sought after in Japan during the new year because they often offer limited items, and are worth more than they actually cost! If you love surprises or know someone who does, then lucky bags are the perfect present or shopping haul for you.

Fukubukuro selling in Japan

Fukubukuro (lucky bags) being sold at a Japanese shopping mall. 

ZOZOTOWN, the Japanese fashion giant for menswear and womenswear has started selling their lucky bags with over 450 designer brands to choose from. From brands such as A Bathing Ape, Adidas, WEGO, Fred Perry etc. Don't miss out on this chance to get Japanese branded fashion for cheaper.

Order Date: 30th November to 13th December 2018

Expected Delivery Date: Between January 1st and 10th, 2019

Shop Lucky Bags by categories:

Men's Fashion

Women's Fashion

Kids' Fashion

Boys' Fashion

Girls' Fashion




 How to order ZOZOTOWN's lucky bags

There's nothing more simple than ordering from ZOZOTOWN with ZenMarket. You don't need a ZOZOTOWN account nor have a Japanese address, just follow the instructions below.

1. Click on a lucky bag that interests you. 

zozotown - fukubukuro 2018


2.  Copy the item's URL. 

This lucky bag costs 20,000 JPY but contains items with a total value of 56,000 JPY (about 560 USD). What a bargain!

zozotown - fukubukuro 2018


3. Paste the link in our search bar and press the [Enter] Key.

This will take you to the item's page on our site. 

fukubukuro Japan Zozotown 2018

4. Specify your desired size.

If you forget to specify your desired size, one of our operators will ask you for your size when confirming the purchase. When you are ready, click the "Add to Cart".

fukubukuro japan zozotown 2018

5. Our staff will check the availability of your item.

When your item has been confirmed by our operators, you will receive a notification via email. 

ZenMarket zozotown lucky bags

6. Pay for your item.

Happy lucky bag shopping!


About ZenMarket Japan

“Most Japanese online retailers don’t ship internationally, but we solve this problem. We buy, consolidate and ship Japanese goods to your address. Our goal is to make buying Japanese goods online as smooth as possible. We have integrated the biggest Japanese online shopping websites: Rakuten, Amazon and Yahoo! Auctions. You can also make purchases from any other Japanese online shop or auction with us. Just add an item URL from the desired product page to the cart and place the order.” — From the website about section.

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Article| 03/12/2018 | FashionHow toTutorial