Looking for Japanese outdoor goods? Naturum has you covered! Naturum is one of the largest Japanese online retailers for outdoor goods, with everything from Japanese fishing tackles to camping gear.
On the website, you will be able to order anything and everything you could possibly want for your outdoor adventures, with tools, clothes and even supplies for your pet! Naturum currently does not ship overseas, but with ZenMarket, you will be able to buy and have the items right at your doorstep.
Want to know how? Follow our simple step-by-step guide!
Why Choose Naturum for Outdoor & Fishing Gear?
Naturum is one of the largest Japanese online retailers dedicated to outdoor equipment and fishing tackle, making it a trusted destination for adventurers across Japan. The store offers a wide range of camping gear, hiking essentials, fishing rods, reels, lures, outdoor clothing, and pet supplies, ensuring that customers can find everything needed for outdoor life in one place. Unlike general e-commerce sites, Naturum specializes in the outdoor and fishing categories, which means its product selection is both extensive and highly curated.
Shoppers will also discover Japan-exclusive gear, seasonal discounts, and special brand promotions not easily available on global platforms. This makes Naturum particularly attractive for international customers who are looking for authentic Japanese quality. While Naturum does not ship overseas directly, partnering with ZenMarket allows global buyers to access Naturum’s catalog safely and conveniently, making it possible to enjoy Japan’s best outdoor and fishing gear worldwide.
💡 Also read: Why Buy Japanese Fishing Tackle?
Step-by-Step: How to Buy Outdoor & Fishing Gear from Japan via ZenMarket
Purchasing outdoor gear and fishing tackle from Naturum is simple and hassle-free with ZenMarket, a platform that connects international shoppers with Japanese stores.
Follow these steps to get your favorite camping equipment, fishing rods, reels, and outdoor apparel delivered straight to your doorstep.
Step 1 – Sign Up for ZenMarket
Create a free ZenMarket account to start shopping from Japanese stores like Naturum . ZenMarket often offers special campaigns and discount coupons for new members, so keep an eye on your email for exclusive savings.

Step 2 – Search for Naturum Products
Go to the Naturum page on ZenMarket, where you can explore a massive catalog of over 400,000 products.

To find exactly what you need, use the Filter sidebar on the left. You can narrow down your search by:
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Categories: Fishing, Outdoor, or Other.
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Price Range (JPY): Select a specific budget or enter a custom min/max price.
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Sorting: Sort by Relevance, Price (Low to High), or Price (High to Low).

Step 3 – Add Items to Your Cart
Browse Naturum’s vast selection and add your desired items to your ZenMarket cart. Whether you're after a Shimano fishing reel, fishing rod, or exclusive outdoor gear, ZenMarket makes it easy to shop and access Japan’s top-tier outdoor equipment.

Step 4 – Confirm Your Order
ZenMarket’s team will verify the price and availability of your items. Once confirmed, you will receive a detailed cost breakdown. Review your order carefully, including the item prices and estimated domestic shipping, before completing your purchase.

Step 5 – Shipping and Delivery
Once your items arrive at our warehouse, you can choose your preferred international shipping method (FedEx, DHL, EMS, etc.). ZenMarket ensures safe, professional packaging for delicate items like fishing rods. Once shipped, you can track its journey until it arrives at your home.
Popular Naturum Categories to Explore
Naturum covers a wide range of Japanese outdoor goods. Here are the most popular categories worth exploring when shopping online:
Japanese Fishing Tackle
Naturum is especially famous for its fishing gear selection, including rods, reels, lures, and accessories. Japanese lures and fishing tackle are highly regarded worldwide for their quality and innovation.
Discover Japanese Fishing Tackle
Camping Equipment
From tents and sleeping bags to stoves and cookware, Naturum has everything you need for your next camping trip in Japan. Many products are compact and lightweight, ideal for both beginners and advanced outdoor enthusiasts.
Find Camping Goods now
Outdoor Apparel & Footwear
Stay comfortable and protected with jackets, hiking boots, rainwear, and thermal wear designed for Japan’s diverse climate. Many Japanese brands offer functional yet stylish designs.
Shop Outdoor Apparel & Footwear
FAQ
Q1: Is it cheaper to buy fishing tackle from Japan?
A: Often, yes. Japanese stores like Naturum frequently offer competitive pricing and exclusive models not available overseas. Learn more in Is it Cheaper to Buy Fishing Tackle from Japan?.
Q2: What are some alternative Japanese shops for fishing gear?
A: In addition to Naturum, you can also find other fishing tackle in our Recommended stores such as FishingMAX, Avail, and Waki Shop.
Q3: How can I find products on Naturum if I don’t read Japanese?
A: Use Google Chrome’s built-in translation feature to browse the site in English or another language. For best search results, use Japanese keywords (e.g., “リール” for reels, “ルアー” for lures). Need help choosing? Check out How to Choose the Right Fishing Lure.
Shop Japanese Fishing Tackle Online
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