Labubu toys have become one of the biggest collectible toy trends in recent years. Created by Hong Kong artist Kasing Lung and produced by the designer toy company Pop Mart, these mischievous monsters have exploded in popularity among collectors around the world.

From blind-box figures to limited collaborations, rare Labubu figures regularly sell out within minutes of release. Some limited editions now resell for hundreds — or even thousands — of dollars on the secondary market.

So which rare Labubu figures are collectors hunting for in 2026, and how can you buy exclusive Labubu figurines from Japan? Read our guide to discover the most sought-after Labubu collectibles and where to find them.

Labubu continues to dominate the global designer toy scene. These collectible figures appear frequently across social media, resale marketplaces, and pop culture news, attracting attention from toy collectors, fashion enthusiasts, and casual fans alike.

The rise of blind box collectibles has played a major role in Labubu’s popularity. Each sealed box contains a random character from a series, meaning collectors don't know which figure they’ll receive until they open it. This element of surprise makes completing a full Labubu set both exciting and challenging.

As a result, Labubu has become a global collectible phenomenon, with fans constantly searching for rare releases and discontinued figures.

What is Labubu?

So, who exactly are these Labubu everyone’s talking about? The answer lies in the illustrated book “Monsters” by Hong Kong artist Kasing Lung. He created Labubu and other quirky little monsters back in 2015, drawing inspiration from elements of Scandinavian mythology. The book tells the story of the adventures of these unusual creatures, and one of whom is Labubu!

She’s an adorably scary little girl with a mischievous smile who looks like a mix between a fluffy bunny, a bear cub, and a little devil. Labubu is a forest elf monster, and her signature feature is her sharp teeth, which give her that bold yet irresistibly cute look!

Originally, Labubu was a separate character, but she became so popular that now the entire series of similarly designed toys is referred to by that name. However, there are some exceptions: Mokoko is Labubu’s friend with pink fur and a heart-shaped nose, and King Zimomo is the only male Labubu, as all the others are girls. Zimomo is noticeably larger and stands out with his brown coloring. Additionally, in Kasing Lung’s book, there are also monsters with different designs who play important roles in the story, such as the skeleton Tikoko, who is Labubu’s boyfriend!

Why is Labubu so popular?

The secret to Labubu’s success is a combination of cute character design, collectible culture, and limited releases. The company Pop Mart has produced dozens of Labubu toy series including blind boxes, plush dolls, keychains, and special collaboration figures.

Labubu’s popularity skyrocketed after Lisa from the K-pop group BLACKPINK shared photos of her Labubu collection online. Her posts introduced the character to millions of fans and helped turn Labubu into a global collectible trend.

Since then, Labubu has appeared in collaborations with well-known brands including Coca-Cola, Vans, and the fashion label PRONOUNCE. These collaborations are usually released in very limited quantities, making them especially desirable for collectors.

Because many Labubu figures sell out quickly and are produced in small quantities, collectors often search international marketplaces to find rare releases and complete their collections.

Top 10 rare Labubu figures and toys

10. LABUBU Lazy Yoga Series

Kicking off our list are the exclusive Labubu figures for Japan, which are easiest to order directly from there! The LABUBU Lazy Yoga Series features small, colorful Labubu figurines doing yoga on mats in various poses. The set includes 12 figurines, which can be purchased individually or as a complete set.

They are sold in so-called blind boxes, meaning you get a random figure in each box, and there’s no way to know which one you’ll get in advance. This adds excitement and turns collecting the yoga-loving Labubu characters into a real challenge, so try to collect them all!

Choose Labubu Lazy Yoga Series on Mercari

9. LABUBU Lemon Tea Figure

All tea lovers are sure to enjoy the limited edition Labubu dedicated to iced lemon tea. The LABUBU Lemon Tea Figure looks stylish and unique, resembling a yellow lemon in a cup of black tea.

It features the characters 凍檸茶 (pronounced toureicha in Japanese and dong lei cha in Chinese),  the name of a traditional iced lemon tea served in China. At the same time, the LABUBU Lemon Tea Figure is also a Japan-exclusive, making it perfect for fans of Asian aesthetics.

Buy LABUBU Lemon Tea Figure now

8. LABUBU Diver Limited Edition

How do you like the unique Labubu diver figure, diving underwater in a swim mask? This is an exclusive Labubu edition available only in Japan, so if you collect rare versions of the toothy monster, it deserves a spot in your collection.

Plus, the price of the Labubu diver is relatively affordable compared to other rare Labubu figures. You can find it for around 10,000 yen on average, depending on its condition, which is about the same price as an anime figure.

Buy LABUBU Diver Limited Edition on Mercari

7. LABUBU Halloween Limited Edition

If you love the Halloween aesthetic, don’t miss out on this adorable Labubu plush dressed like a festive pumpkin. The monster theme fits perfectly with the Halloween spirit, making Labubu, with her devilishly cute smile, the ideal guest for the occasion! The skull-shaped hair clip completes the look, and she’s the perfect companion for going door to door in search of candy and saying, “Trick or treat!”

Buy a Halloween Labubu on JDirectItems Auction

6. LABUBU Climber Figurine

Rare Labubu figurines love to try out unusual activities and professions, and the Climber Figurine is no exception. This Labubu has decided to test her skills in rock climbing, and judging by the satisfied expression on her face, she’s doing pretty well!

Her signature toothy smile, combined with a dynamic climbing pose and mountaineering gear, definitely makes this Labubu stand out from the rest. This figurine is also a Japan-exclusive, so if you’re looking to buy Labubu, here’s one more reason why Japan is the perfect place for it!

Find the LABUBU Climber Figurine through ZenMarket

5. LABUBU Maneki Neko

Maneki-neko, or the beckoning cat, is a well-known Japanese figurine of a cat with a raised front paw. It’s an integral part of Japanese culture, believed to bring wealth and good luck, which is why it’s often found in Japanese homes. That’s why the idea of creating exclusive Labubu figures for Japan in the style of maneki-neko is a great nod to Japanese traditions.

LABUBU Maneki Neko mimics the recognizable pose of the beckoning cat with its raised paw, it will bring not only wealth but also mischievous charm into your home, if you're willing to spend on it!

Buy LABUBU Maneki Neko with us

💡 Also read: A Complete Guide To Fortune Cat Maneki Neko

4. LABUBU × PRONOUNCE-BE FANCY NOW Vinyl Plush Doll

This Labubu toy was made in collaboration with the trendy Chinese fashion brand PRONOUNCE. That’s why it tries to look stylish, in line with the latest fashion trends. This version of Labubu is made of plush and soft vinyl, and it’s on the larger side, measuring about 38 centimeters tall.

If you're a fan of branded items and rare Labubu figures, this one is worth checking out, especially considering it typically costs around 45,000 yen, which is not too much for a genuine exclusive of this size!

Choose LABUBU × PRONOUNCE – BE FANCY NOW now

3. LABUBU The Monsters Zimomo Titan Six Japan LIMITED

These exclusive Labubu figures were released in Japan in a limited edition of 145 pieces to commemorate the opening of the Pop Mart store in Harajuku, Tokyo. Although these Labubu figures are quite rare, you can still find and order them from Japan using ZenMarket.

The King Labubu, named Zimomo, appears in a funny orange-and-beige striped outfit, and the figure stands approximately 18 centimeters tall.

Buy Zimomo Titan Six on Rakuma

2. Zimomo x LABUBU "I Found You"

One of the most coveted toys in the Labubu series is Zimomo "I Found You." Just look at the size of this plush, a hefty 58 centimeters! If you've also been dreaming of finally finding him and adding him to your collection, it's no problem in Japan. Just check out Mercari.

Here, the Labubu king is noticeably cheaper than elsewhere, and you can find the toothy little monster for 50,000 to 100,000 yen. The price still bites, but that's exactly why Labubu has sharp teeth, ready to take a bite out of his fans’ wallets.

Purchase Zimomo "I Found You" on Mercari

1. LABUBU × Vans Old Skool (2023)

If you thought you’d already seen the most expensive Labubu, you were mistaken. At the top of our list is a collaboration between Labubu and the popular American footwear brand Vans, featuring the Old Skool model, which is a unique Japan-exclusive. To get your hands on this toothy beauty, be prepared to spend from ¥700,000 (around $4,000).

Of course, that doesn’t come close to the record Labubu figure, which sold for $150,000, but among the toys you can realistically add to your shelf from Japan, this one is the most expensive. Labubu, in a stylish skater outfit, is sure to become the true gem of any collection and a must-have for die-hard fans of the adorably mischievous monster!

Buy LABUBU × Vans Old Skool from Japan now

How to tell an original Labubu from a fake?

As Labubu’s popularity has grown, so has the number of counterfeit Labubu figures appearing on global marketplaces. Because rare Labubu toys can sell for hundreds of dollars, it’s important to check authenticity carefully before purchasing.

• Check the seller's rating – if it's low and the seller has few reviews, it's better to examine the product carefully;
  
• Compare the price with the market price – if it is significantly underpriced, this is a reason to doubt the authenticity of Labubu;
  
• Study the product photos – if it's a private seller and there are only stock photos, it's better to refuse the purchase;
  
• Look at how much the Labubu photo matches the photos of the original;
  
  • Check the fur – genuine Labubu toys should have higher quality fur;
    
  • Check the teeth - original Labubus should have exactly 9 teeth with uniform coloring;
    
  • Check the ears – they should not be positioned too far apart from each other;
    
  • Check the hairline – it should not be too high;
    
  • Check the skin tone – the original Labubu is peach-colored and quite pale. If the color is too bright, yellow or pink – it's most likely a counterfeit;
    
• On the box of an original Labubu there is a QR code. Sometimes counterfeits are sold in original boxes, so be careful;
  
• New Labubu figures have a tag with a QR code, older ones may not have it. The tag should not be too bright, with a logo in the center;
  
• New original Labubu toys have a stamp on the bottom of the right foot that glows under ultraviolet light. Older toys may not have it.

How to buy Labubu from Japan?

Japan is one of the best places to find rare Labubu figures, including older releases and regional exclusives that may no longer be available elsewhere.

Japanese collectors are known for taking excellent care of their items, which means many second-hand Labubu figures are still in excellent condition. Through proxy shopping services, international buyers can access Japanese marketplaces and purchase these collectibles directly.

Keychains are simpler and smaller, but more accessible. For example, the Japan-exclusive series of small LABUBU Macarons keychains! You can hang them on your keys or decorate your bags with them – it’s an incredibly popular trend among fashion lovers today.

💡 Also read: Ita-bags and Valuable Trinkets: What Anime Merch is Popular among Japanese people?

Since the official Pop Mart store doesn’t sell products directly, you can look for where to buy Labubu in these Japanese online stores. All of them are available on the ZenMarket website, where you can easily add Labubu to your cart.

• Mercari – A popular Japanese marketplace where private sellers offer new and used items. Here, you are very likely to find many rare Labubu figures;
  
  
• JDirectItems Auction – A Japanese auction where you can bid on Labubu figures and toys and try to get them at a better price;
  
  
• Rakuten – One of the largest Japanese marketplaces with a wide selection of new products;
  
  
• Rakuma – A marketplace with secondhand items from Rakuten, where rare Labubu figures might be found;
  
  
• Minne – A well-known Japanese online store for handmade goods, where you can buy various handcrafted items from Japanese artisans: unique clothing and accessories for your toothy pets or handmade Labubu figures.

💡 Also read: HOW TO BID ON JDirectItems Auction

Labubu has become one of the most recognizable characters in the designer toy world. With new collaborations, blind box series, and limited releases appearing every year, the demand for rare Labubu figures continues to grow among collectors.

Whether you're searching for a small keychain, a plush vinyl doll, or a rare collaboration figure, the hunt for Labubu collectibles is part of the fun. Start exploring Japanese marketplaces today and see which mischievous monster you can add to your collection.