If you've seen a little monster with long ears, sharp teeth, and a mischievous grin on social media—it’s probably Labubu, the designer toy taking over Asia and beyond. Created by artist Kasing Lung, Labubu is part of a collectible art toy series that’s exploded in popularity thanks to Pop Mart blind boxes and viral K-pop moments.
From vinyl figures and plush toys to fashion collaborations and limited editions, Labubu collectibles have become must-haves for fans of designer toys. Wondering how to buy them from outside Japan or China? This guide will show you how.
What Is Labubu?
Labubu is a fantasy creature with long ears, pointed teeth, and a quirky expression. It was created by Kasing Lung, a Hong Kong-born illustrator, as part of his The Monsters universe. Other characters in the lineup include Zimomo, Spooky, and Tycoco.
The character debuted in 2015 in illustrated storybooks and quickly gained cult status when Hong Kong toy company How2work released the first Labubu vinyl figures. In 2019, Chinese toy giant Pop Mart signed an exclusive deal to produce Labubu collectibles, launching the brand to a wider global audience.
Types of Labubu Figures and Merchandise
Labubu Blind Box Figures
Labubu blind box toys are small vinyl figures, typically 8–10 cm tall, that come in sealed packaging with randomized designs. They are the most popular and affordable option for collectors and often feature seasonal themes and collaborations.
Notable collections include:
- Tasty Macarons
- Monster Babies
- Coca-Cola collaboration series
Labubu Plush Toys and Keychains
Pop Mart also produces plush versions of Labubu, often combining soft fabric bodies with vinyl heads. These plushies come in various sizes and are sometimes released as keychains. Series like Tasty Macarons (2023) and Have A Seat (2024) have been very popular thanks to their adorable appearance and functionality as keychains. Most are sold in blind boxes and tend to sell out quickly after launch.
Limited Edition Labubu Figures
Some Labubu figures are released as limited editions for events, art exhibitions, or special brand collaborations. These can be larger (up to 40 cm), numbered, and highly detailed. Notable examples include:
- Labubu Maneki Neko (2020)
- Labubu × Vans Old Skool (2023)
These editions are especially popular among serious collectors.
Labubu’s Rise to Fame
In April 2024, BLACKPINK’s Lisa was photographed carrying a Labubu keychain. The image quickly went viral and triggered a wave of interest from fans around the world. Since then, Labubu has surged in popularity across social media and collector communities.
Labubu Beyond Toys: Fashion, Art & Games
Labubu have become a cultural phenomenon - expanding beyond vinyl toys and into lifestyle, fashion, art, and entertainment. Collaborations with fashion brands like Vans and Pronounce have introduced Labubu-themed apparel and shoes. Some Labubu figures even come with interchangeable outfits!
Kasing Lung’s Labubu artwork has also appeared in gallery exhibitions across Asia, including prints, paintings, and sculptures. Pop Mart has developed Labubu-themed mobile games and recently announced a theme park project in China.
Other merchandise includes phone cases, bottle openers, luxury suitcases, and fan-made clothing for Labubu figures - expanding its presence beyond the collectible world.
How to Buy Labubu from Abroad
Can You Buy Labubu Directly from Pop Mart?
Pop Mart is the official distributor of most Labubu products, but unfortunately, they do not support purchases through proxy services like ZenMarket. That means fans living outside of China or countries with Pop Mart stores cannot order directly through them.
Why Japan Is the Best Alternative
Japan has a large secondhand market for Pop Mart toys. Many collectors resell duplicate blind box figures in excellent condition. Japanese sellers typically take great care of their items, and it’s common to find figures in near-mint or unopened condition.
Where to Buy Labubu Online
- Mercari Japan
A popular secondhand marketplace where you can find rare and recently released Labubu figures at various price points.
- JDirectItems Auction
An auction site with listings for both individual figures and full sets, including special editions.
- Rakuten
A major Japanese marketplace where you can find both new and pre-owned Labubu items from various shops.
- Minne
A handmade goods platform offering custom Labubu accessories, outfits, and decor created by indie artists.
How to Order with ZenMarket
- Search ZenMarket for “Labubu” or paste the product link from Mercari, Rakuten, or other supported Japanese sites.
- Add the item to your ZenMarket cart.
- Proceed with checkout.
- ZenMarket will handle the purchase, storage, and international shipping.
⚠️ Always review item descriptions and seller photos carefully, especially when buying secondhand, to avoid receiving counterfeit or damaged products.
FAQs About Labubu
Is Labubu a Pop Mart exclusive?
Yes, most Labubu figures are produced by Pop Mart under an exclusive license. Some earlier versions were made by How2work.
What’s the rarest Labubu figure?
Secret figures in each blind box series are the rarest. Limited edition collabs and gallery-exclusive items are also highly sought after.
How much do Labubu toys cost?
Standard blind box figures cost around ¥800 to ¥1,500 (roughly $8–15 USD). Limited editions can sell for ¥10,000 or more depending on rarity.
Can I use a proxy service to buy Labubu?
You cannot use a proxy for Pop Mart’s official store, but you can use ZenMarket to buy Labubu figures from Mercari, Rakuten, and other Japanese platforms.
How do I know if a Labubu is authentic?
Check for branding (Pop Mart or How2work), compare the figure to official release images, and avoid listings with vague photos or incomplete descriptions.
Conclusion
Labubu has grown from a niche art toy to a viral pop culture figure, thanks to its unique design, K-pop endorsements, and massive collector appeal. While Pop Mart doesn’t support proxy buyers, Japan’s secondhand platforms offer a great alternative.
With ZenMarket, it’s easy to buy Labubu figures, plush toys, and accessories from Japan—no matter where you live. Whether you're just starting your collection or searching for a rare piece, now is the perfect time to bring home your first Labubu.
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