If you’re a fan of the Japanese cute style kawaii, don’t miss the AMUFUN online store from AMUSE Japan. It offers an adorable selection of plush toys straight from Japan – featuring a wide variety of charming characters. Curious about what’s available and how to order from Japan? Check out our handy guide!
The designers at AMUSE create their own unbelievably cute mascot characters that capture your heart at first sight. Dogs, cats, bunnies, bears, and other adorable animals come in the form of plush toys and a wide range of fun merchandise that any kawaii fan is sure to love!
Japan is famous for its mascots for a reason, and on AMUFUN you’ll find some of the best examples out there. Want to know which cute characters and items are worth checking out—and how to buy Japanese plush toys on AMUFUN? Keep reading our guide!
What Is AMUFUN?
Cute mascot characters are hugely popular in Japan—you’ve probably heard of Hello Kitty or Pinny-Mu. In fact, every prefecture in Japan even has its own official mascot, usually illustrated in a simplified yuru-chara style.
These charming characters are designed to be both heartwarming and smile-inducing. So it’s no surprise that mascots are in high demand in Japan, and stores are filled with adorable merchandise featuring them.
One of the companies creating these lovable characters is AMUSE Japan. Their online shop, AMUFUN, is a ZenMarket-recommended store where you can easily buy plush toys from Japan, along with many other mascot-themed items.
T-shirts, keychains, bags, mugs, and more—you’re sure to find a character on AMUFUN that will delight any fan of Japanese cuteness. The shop’s mission is to bring smiles to its customers and share the joy that comes with every purchase.
AMUSE pours love into creating its adorable mascots. It’s not just about offering a wide variety of characters with unique designs—their mascots also come in many different versions and colors. The company even has its own YouTube channel, where you can not only explore the store’s product lineup, but also enjoy fun animated videos featuring their cute mascots.
For example, there’s a music video where Japan’s prefectures are represented as animal characters shaped like the regions themselves. Now, let’s take a look at some of the adorable characters available on AMUFUN—and the fun merchandise you can get featuring them!
The Most Popular Mascot Characters On AMUFUN
The store features several merchandise and plush toy collections with different mascots. Each collection is based on specific animals or creatures—like cats, dogs, sparrows, sheep, unicorns, and even dinosaurs.
Within each line, you’ll find many characters that share a similar design but come in various colors and styles, each with its own name and backstory. Here are some of the most popular ones!
Higemanju
This is a playful series of cat mascots called “Higemanju”. The name refers to the little pads near a cat’s nose where its whiskers grow. The word hige means whiskers, and manju is a type of sweet Japanese steamed bun with filling—its round shape resembles a cat’s mouth area.
The most recognizable characters in this line are the tricolor cat Me-sama and the black cat Kuromame. In total, the Higemanju series includes 26 characters! For example, there’s the beckoning cat duo Maneki and Maneo, with raised paws—Japanese symbols of luck and welcome. These quirky cats are available not just as plush toys in various sizes (from 12 to 30 cm), but also as keychains, mugs, bags, and printed T-shirts!
💡 Also read: A Complete Guide To Fortune Cat Maneki Neko
Buy Higemanju Plush Toys From Japan On AMUFUN
Mameshiba Sankyoudai
If you’re a fan of the Japanese dog breed Shiba Inu, you’ll definitely love the adorable mascots from the Mameshiba Sankyoudai series—“The Three Mameshiba Brothers.” The pups, named Mametaro, Mamejiro, and Mamesaburo, travel around Japan with their apprentice Sasuke. Their dream is to become mascots—just don’t tell them they already are! In this collection, you’ll find a delightful range of plush toys, bags, towels, hoodies, and even pet clothing that you can personalize with your own dog’s name.
Choose Your Favorite Mameshiba Items Now
Fuku-Fuku
The star of AMUFUN’s bird-themed Fuku-Fuku series is the adorable Shima-enaga tit, a tiny bird native to Hokkaido that feeds on red berries. It’s incredibly small and cute, with striking black eyes and a little beak that stand out against its fluffy, snowball-like white body.
It was practically destined to become a beloved mascot—and on AMUFUN, you’ll find a variety of plush toys, neck pillows, plush keychains, and small bags featuring this charming bird.
Get Shima-enaga Merchandise On AMUFUN
Poteusa Loppy
Bunnies are irresistibly cute—and if you’re a fan, the Poteusa Loppy series is just for you! The main character is a white, floppy-eared rabbit named Siloppy, who absolutely loves doing nothing. He lives on a farm, dreams of lounging all day, and snacks on carrots and strawberries.
Explore this adorable bunny-themed merchandise line, which includes not only plush toys, but also T-shirts, towels, and keychains featuring Siloppy and his friends.
Shop The Poteusa Loppy Collection With Us
Kawauso Usoyan
Meet the cute male otter who works at an aquarium. His name is Usoyan because strange things always seem to happen around him, and he responds with“Uso yan!”—a Kansai dialect way of saying “No way!” in Japanese.
The word kawauso simply means “otter” in Japanese, which inspired the name for this charming toy series from AMUFUN. You’ll find a variety of plush toys, keychains, pencil cases, and T-shirts waiting for you in this delightful collection!
Shop Usoyan Products From Japan
Coroham Coron
The name of this funny little hamster, Coron, comes from the Japanese onomatopoeia koro-koro, which means “rolling around,” like when you’re lazily tumbling on a bed.
That’s exactly what our main character loves to do—he’s incredibly lazy and very good at rolling around. Along with his best friend Purin, they make the cutest duo of lazybones, perfect as a gift for anyone who loves to relax.
Find Coroham Coron Plush Toys On AMUFUN
Alpacasso
The alpaca is a cute, fluffy animal related to the llama. Alpacas are very popular both in Japan and abroad—they make perfect mascots. Just look at these plush toys from the Alpacasso series—aren’t they adorable? Two sweet alpacas, the white Shiro-chan and the pink Momo-chan, are just begging for a cuddle!
Buy Alpaca Plush Toys Now
Kyouryu Jidai
AMUFUN offers not only plush toys of ordinary animals but also dinosaurs—these ancient reptiles have never been this cute! In the Kyouryu Jidai (“Dinosaur Era”) collection, you’ll find many adorable dinosaurs in various colors: from Tyrannosaurus rex to Triceratops and Velociraptor. Cool plush toys and dinosaur-themed merchandise are waiting for you!
Buy Dinosaur Plush Toys On AMUFUN
Tsuchineko
Tsuchinoko is a Japanese mythical creature that looks like a snake with a thick body, whose existence is still debated. It might be closer than you think—when cats stretch out their bodies while lying down, they somewhat resemble a tsuchinoko.
The plush toy and merchandise series Tsuchineko plays on this similarity in its name, combining the words tsuchinoko and neko (“cat” in Japanese). These cute, long-bodied cats and other items make a wonderful cozy addition to your room.
Choose Tsuchineko Merchandise With Us
Bull Bull Boo!
A super cute series of plush toys and merchandise featuring a French Bulldog named Boo and his friends. There are bulldogs in various colors, so everyone can find their favorite.
Besides large plush toys, there are also small plush keychains and even T-shirts with this charming bulldog’s funny face. In Japan, Bull Bull Boo! plush toys sell like hotcakes, and fans love sharing photos of their cuddly companions on social media.
Find Bull Bull Boo! Products From Japan
Puchimaru
The Puchimaru series features small plush keychains of various animals—not just familiar cats and dogs, but also fish, sperm whales, bears, koalas, capybaras, moose, giraffes, and kiwi birds. Even beetles as mascots from AMUFUN look incredibly cute!
If you like several characters and can’t decide which one to choose, the Puchimaru collection lets you grab multiple different small plush mascots at once!
Buy Puchimaru Animals On AMUFUN
Chokon to Kitsune
Japanese foxes, or kitsune, are graceful and beautiful creatures, beloved for their cuteness. If you’re a fox lover, you can get not only plush kitsune toys, but also charming furry fox tail bag charms.
In Japan, foxes are said to say “kon-kon,” and that playful sound is reflected in the name of the series Chokon to Kitsune, which can be translated as “Little Foxes.”
Get Your Kitsune Plush Toys With Us
How To Shop On AMUFUN
Since AMUFUN is a ZenMarket-recommended store, ordering plush toys and merchandise from there is easy. Just follow our step-by-step guide!
Step 1. Sign Up On ZenMarket
If you haven’t joined us yet, now’s the perfect time to create an account on ZenMarket. Just look for the sign-up button in the top-right corner of the homepage. You can either create a new account or link an existing one through Facebook, Google, or Alipay.
Step 2. Look For The ZenMarket Pop-Up Window
Now, go to the AMUFUN online store page. You’ll see a ZenMarket pop-up window that makes it easy to add items to your cart. You can switch the language of the pop-up to Russian, and it will also show you when the ¥500 commission-free shopping promotion is active for recommended stores.
On the AMUFUN website, you can search for plush toys by their Japanese names (you can view the character list here) or by category. If you prefer, you can also switch the site’s language from Japanese to English, or automatically translate it into English using the Google Chrome browser.
Scroll down the page and you’ll find a list of characters. Click on any character to see a list of products featuring them. In the section labeled その他アミュキャラ (Sono hoka amyukyara, meaning “Other AMUSE Characters”), you can find a list of products featuring mascots that don’t have their own dedicated category.
If you accidentally closed the ZenMarket pop-up window, just click the icon in the lower-left corner of the screen to reopen it.
Step 3: Add The Item To Your Cart
To do this, go to the specific product page for the item you want to buy. For example, take a look at this adorable Shima-enaga plush toy. On the page, you’ll see the price in yen including Japanese tax, and you can select the quantity.
Then, simply click the “Add to Cart” button. By the way, domestic shipping within Japan from the AMUFUN store to the ZenMarket warehouse is free for orders over ¥6,600!
Step 4: Confirm The Item In Your ZenMarket Cart
You’ll be redirected to the ZenMarket website, where a pop-up window will appear. There, you can double-check or change the item quantity and add any special requests for your order. To finalize adding the item to your cart, simply click the “Add” button.
Step 5: Pay For Your Item And Choose An International Shipping Method
Now, you just need to wait for the item price to be confirmed. You’ll get a notification when it’s ready. Then, go to your ZenMarket account and pay for your plush toys from Japan—we’ll purchase them for you! After that, just wait for the items to arrive at our warehouse, create a parcel, and choose your international shipping method.
Once the parcel is packed, pay for shipping and get ready to welcome your cute mascots from Japan right at your local post office! For more details on payment and international shipping, check out our dedicated guide.
💡 Also read: How to buy from Recommended Stores?
Japanese cute characters seem made to become plush toys—simple on the surface, and irresistibly charming underneath. You’re sure to find a plush companion you’ll love on AMUFUN—let’s pick one out together!
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