Looking for collectible figures that go beyond anime? If you're a fan of Marvel superheroes, DC icons, or Star Wars legends, Japan might just be the best place to grow your collection. One standout online store is ROBOTROBOT, based in Nakano, Tokyo. Known for its impressive selection of both new and vintage merchandise, ROBOTROBOT is a must-visit for collectors of Western pop culture.
In this guide, you’ll learn exactly what kinds of figures you can find, why Japan is such a great source for collectibles, and how to buy figures from ROBOTROBOT using ZenMarket.
Love Marvel and DC superheroes, Disney classics, or retro favorites like Transformers, Teenage Mutant Ninja Turtles, South Park, and The Simpsons? You’re going to want to check out ROBOTROBOT—a top Japanese online store based in Nakano, Tokyo, that specializes in Western pop culture figures and merchandise. From brand-new items to hard-to-find vintage collectibles from Japan, ROBOTROBOT is a goldmine for serious collectors and nostalgic fans alike.
Best of all, buying from Japan is easier than you think. In this guide, we’ll show you exactly how to buy collectible figures from ROBOTROBOT using ZenMarket—fast, simple, and stress-free!
Why Japan is one of the best places to buy collectible figures
Japanese figure culture is famous worldwide—and not just for anime. Collectors love Japan for its top-tier craftsmanship, high-quality production, and attention to detail across all types of merchandise, including figures based on Western pop culture.
Whether you’re hunting for vintage Star Wars toys from the '80s or the latest Marvel Legends action figures, chances are you’ll find them in Japan—and often at better prices than back home. The Japanese figure market was valued at $5.84 billion in 2024 and is expected to reach nearly $10 billion by 2030. That tells you just how big—and trusted—the industry is.
Many collectors enjoy the thrill of buying from Japan: the rare finds, the excitement of unboxing, and the joy of owning something special. If you’re ready to start your own hunt, ROBOTROBOT is one of the best Japanese online stores for authentic Western collectible figures.
What kind of figures can you find at ROBOTROBOT?
At ROBOTROBOT, you'll find a wide selection of new and pre-owned figures from Japan. Special mention goes to vintage Marvel and Star Wars figures from the 1980s–90s, which are very hard to find elsewhere. In addition, the online store also sells various Japanese collectible merchandise, such as figures and items from the anime Naruto and Godzilla films, or illustrations from the cult manga Akira. ROBOTROBOT gives you a great opportunity to find unique items—many of the products are sold in a single copy. For experienced collectors, buying limited-edition figures is more than just a hobby. Rare figures can increase in value over time, and such a collection is likely to only grow in worth.
ROBOTROBOT specializes in Western pop culture figures, including:
- vintage and modern Marvel and DC action figures;
- Star Wars collectibles (many from the 1970s–90s);
- Disney character merch;
- Transformers and TMNT figures;
- figures from shows like South Park and The Simpsons;
- Japanese collectibles like Godzilla, Naruto, and Akira items;
Many of the items are one-of-a-kind or rare vintage pieces, making ROBOTROBOT a goldmine for serious collectors. In addition to figures, the shop also stocks:
Marvel action figures
Western superhero comics are beloved by fans of all ages, and few franchises are as iconic as the Marvel and DC universes. These superhero giants have not only shaped the comic book industry, but also left a massive mark on cinema, gaming, and pop culture as a whole.
Marvel’s roster includes household names like Spider-Man, Hulk, Wolverine, Iron Man, and Deadpool—and franchises like The Avengers and X-Men continue to dominate box offices and collector wishlists. The charisma of Marvel’s heroes (and the actors who play them) makes these characters timeless. Think Robert Downey Jr. as Iron Man, Hugh Jackman as Wolverine, or Tobey Maguire as Spider-Man—they’ve become legends.
If you’re a collector or a die-hard Marvel fan, you’ll find a huge variety of superhero figures from the Marvel universe at ROBOTROBOT.
Marvel Legends
One of the most popular Marvel figure lines comes from Toy Biz and Hasbro: Marvel Legends. These highly detailed action figures stand about 15 centimeters tall and feature multiple joints in the arms, legs, and neck, allowing you to pose them in a variety of dynamic positions. For collectors who want different sizes, there are also smaller 10-centimeter and larger 30-centimeter versions available.
Marvel Legends figures are often compared to the popular Japanese Figma anime figures because of their poseability and attention to detail. What makes Marvel Legends stand out even more is the inclusion of replacement parts and accessories, which lets you customize your figures to match your favorite superheroes or villains perfectly.
If you’re a Marvel fan looking to build a collection that really impresses, these figures are a must-have for any self-respecting collector’s shelf.
Buy Marvel Legends figures on ROBOTROBOT
Marvel Select
The Marvel Select series offers 1/10 scale action figures, roughly 10 centimeters tall, featuring your favorite Marvel heroes. What makes these figures stand out are the extra accessories, beautifully crafted display stands, and sometimes even multiple characters packaged together for collectors.
One unique feature is the packaging design that allows you to admire the figure without removing it from the box—perfect for display or collectors who prefer to keep figures mint in box.
Produced since 2002, the Marvel Select line has a rich history, and on ROBOTROBOT, you can find both new releases and rare vintage Marvel Select figures at great prices.
Choose Marvel Select figures now
Vinyl figures
Sofubi, or soft vinyl figures, are hugely popular in Japan. These collectible figures usually feature a wide variety of characters and monsters, prized for their unique designs and affordable prices. On ROBOTROBOT, you’ll find an excellent selection of Marvel vinyl figures, perfect for collectors and fans alike.
- Funko POP! Marvel – a playful series of vinyl mini-figures showcasing your favorite superheroes in a chibi style, with small bodies and oversized heads.
- Funko Mystery Minis – sets of vinyl mini-figures where you usually get random characters from franchises like Marvel's Avengers. But at ROBOTROBOT, you don’t have to rely on luck—you can buy the exact mini-hero you want separately.
Buy Marvel vinyl figures with us
Prize figures
If you’re looking for budget-friendly yet high-quality collectibles, Marvel superhero prize figures from top Japanese brands like SEGA, Furyu, Bandai, and Banpresto are an excellent pick. These figures stand out for their affordable prices, solid craftsmanship, and wide variety. Whether it’s Iron Man, Deadpool, Captain Marvel, Scarlet Witch, or many others, you can easily order these prized figures from Japan through ZenMarket!
Marvel prize figures from SEGA, Furyu, Bandai, and Banpresto
DC action figures
DC Comics has given us legendary heroes like Batman, Catwoman, Superman, Wonder Woman, and many more. These iconic DC superheroes are just as beloved as their Marvel counterparts—their strength, charisma, and dedication to justice have made them timeless favorites. And let’s not forget the DC villains—fan-favorites like the Joker and Harley Quinn have captivated audiences worldwide. If you’re a DC fan, check out our selection of DC Universe action figures to add some of these legendary characters to your collection!
Buy DC action figures now
Figures and merchandise from Star Wars
Star Wars is beloved by millions worldwide — the universe created by George Lucas has become a true cultural icon. Today, it spans movies, comics, video games, and of course, collectible figures. In Japan, you’ll find a wide variety of Star Wars figures featuring characters like Darth Vader, Obi-Wan Kenobi, Chewbacca, Han Solo, Princess Leia, and the ever-popular Stormtroopers. On ROBOTROBOT, you can also find many vintage figures and toys from the 1970s to 1990s — true collector’s gems! These Japanese Star Wars collectibles date back to the era when the saga was just gaining global fame, making them unique treasures for any fan of the legendary space epic.
Choose Star Wars figures on ROBOTROBOT
How to buy collectible figures from Japan on ROBOTROBOT?
You can easily order all these figurines directly from Japan – just follow our step-by-step guide!
1. Sign up on ZenMarket
If you don’t have a ZenMarket account yet, let’s register! To do this, click the “Register” button in the top right corner of the homepage. You can create a new account or link your Facebook, Google, or Alipay accounts.
2. Find the ZenMarket pop-up window
Go directly to the ROBOTROBOT store page. There, you will see a ZenMarket pop-up window at the bottom of the screen. You can change the language to English by selecting it in the appropriate menu of the window. You can also translate the website from Japanese to English in the Google Chrome browser by right-clicking and selecting “Translate to English.”
To find the collectible figures you're interested in at the ROBOTROBOT store, click on the store sections at the top of the website.
- キャラクター (kyarakutaa) – "Characters." Here you will see a large list of Marvel characters and other popular franchises with names in Japanese and English, where you can conveniently select the hero you need;
- STAR WARS – a section dedicated to "Star Wars";
- MARVEL – figures and merchandise from the Marvel universe. This section also features convenient sorting by product types and characters;
- MOVIE.TV – A section featuring characters from popular Western movies and TV series, such as Teenage Mutant Ninja Turtles, Transformers, Alien vs. Predator, and more;
- DISNEY – products featuring Disney cartoon characters;
- GAME – Figurines and merchandise featuring video game heroes, such as Super Mario, Street Fighter, or Zelda;
- Tシャツ (T-shatsu) – t-shirts with prints of popular characters;
- 企業物 (kigyoumono) – promotional merchandise and figurines, for example, from McDonald's;
- ストリート/アート系 (sutoriito/aato kei) – street art merch, such as collectible Japanese figurines from BE@RBRICK;
- その他 (sono hoka) – “Other.” In this section, you will find dolls, Hot Wheels cars, comics, and more.
You can also use the table below to find characters quickly from the franchises you're interested in.
3. Add the item to your cart
To add an item to your cart, go to the page of the desired product, for example, this Batman figure by SEGA. Then simply click the orange "Add to Cart" button in the ZenMarket popup window. If you closed the window and it’s no longer visible, click the ZenMarket logo in the bottom left corner of the screen to open it again. Note that if the item is marked with the label 売り切れ (urikire), it means it is sold out.
4. Confirm adding the item to your cart on ZenMarket
After that, you will be redirected to the ZenMarket website, where a pop-up window will appear. Double-check that you added the correct item, then click the “Add” button to have the desired figure or merchandise from ROBOTROBOT added to your ZenMarket cart.
5. Pay for the item and choose an international shipping method
After a short wait, the price for the item will be shown, and a notification will appear in your ZenMarket account. There, you can pay for the collectible items you ordered, after which we will purchase them. Then, you’ll need to wait about 5 days for the items to arrive at our warehouse. Once they do, simply create a parcel and add your figures or merch to it. Choose an international shipping method, and once we pack your items, pay for the delivery. That’s it – now just wait for your goodies to arrive at your local post office! A tracking number for the parcel will appear in your account under the “Parcels” section after shipment. Want to learn more about the payment and parcel creation process? Check out our separate guide.
If you can't imagine your life without collecting, then ROBOTROBOT is the most convenient place to buy Marvel, DC, and Star Wars figures from Japan. There's a lot of interesting stuff there – let's build a collection together!
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