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How To Buy GU From Japan (Step-by-Step Guide)

GU (ジーユー) is a sister brand of Japan's renowned casual fashion brand "Uniqlo," which is becoming increasingly popular overseas.

They always have the latest trend items in stock, and since all of their items are affordably priced, you can easily get trendy items without emptying your wallets!

Furthermore, they offer many items with simple designs, making it easy to mix and match with your everyday clothes and create stylish outfits effortlessly.


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How to order GU

Through ZenMarket, you can purchase GU products that may be difficult to obtain overseas compared to Uniqlo, which has already expanded internationally. In this blog, we will provide a thorough step-by-step guide for how to order GU products through ZenMarket! Before you start shopping, make sure you have a ZenMarket account.

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STEP1:Translate GU Official Online Store 

Click here to visit GU Official Online Store using Google Chrome browser so you can use the in-site translation function.

GU Official Site Mobile

Right click on any empty space and choose "Translate to English". 

 Translate to English with Google Chrome

Then you have a fully translated English website from the Japanese GU Official Site!

English GU Online Shopping Website


STEP2:Search for Products

Once the site is translated into English, you can use the Search Bar to put in English keywords for the item you are looking for. Or simply click on「WOMEN」「MEN」「KIDS/BABY」and choose the category you are looking for. 

お探しの商品を検索 - GUからのご注文方法



STEP3:Choose Products 

 After searching, click on the item you like and view the Product Page.


STEP4:Check Product Details 

Read the product descriptions to make sure the item is how you imagined. Decide on the color, size and check the price on the page. The price indicated on GU's website is tax-inclusive. *Tips: Also read reviews about the product for a more comprehensive understanding.*


STEP5:Copy Product URL

 Once you have decided to add the item to cart, copy the Product URL on the browser.


STEP6:Add URL to ZenMarket Cart 

Paste the URL onto the Search Bar on ZenMarket and click search (the magnifying glass). Or you can select the + icon directly and paste the URL directly. 



STEP7:Confirm Product Details (Sizes and Colors etc)

Once you have clicked on search, a new window will pop-up as this is not a ZenMarket-integrated store. Type in the color and size you want and press "Add". Then your item will be reviewed by our team and ready for payment. 

The review process takes between 10 minutes to 1 day depending on order volumes and access to the information on the store website. You can check the item in "My Account" and you can proceed to payment and shipping once the item has been checked.  If you would like to remove the item, just click the BIN icon on the right. Once the items have been checked, you can proceed with payment!


Most Frequently Asked Questions for GU


1. Domestic Shipping inside Japan

The domestic shipping fee is 450 yen (tax exclusive). Free shipping is eligible for orders over 5,000 yen.


2. Sizing

The sizing differs based on different styles. Please refer to this size chart for GU standard sizing. Also, click on the size chart on each product page to find out the different sizing for each item. For how to measure, you can refer to this how to measure page


3. Alteration Service

Only bottom items are eligible for alteration services. You can check the alteration price on the product page.

Please specify if you need alteration when you add the item to ZenMarket cart, and write the final finish length in cm. The length is based per cm, so 70cm, 69cm, 68cm and so on.


Alteration for GUAlteration price for GU






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Buy goods directly from Japan!How to use ZenMarket tutorial

Article| 22/09/2023 | Fashion


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