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How to buy from Yahoo! Shopping Japan: complete guide


Do you want to buy items from Yahoo! Shopping, but it's not possible to enter an address outside of Japan? No problem, we have got you covered: with our step-by-step guide!




Things To Know About Yahoo! Japan.

"Yahoo!" is one of the pioneers of the Internet era. The American company was founded in 1994. Their search engine, which included the email service Yahoo! Mail, was number one among startups. 

While they lost this top spot worldwide, they managed to stay popular in Japan - Yahoo! Is still the most famous Internet portal here since one of its largest shareholders is the Japanese telecommunications and marketing giant Softbank Corp. They offer a search engine, email, news site, online auctions, and an eCommerce platform called "Yahoo! Shopping". 



What Is The Difference Between Yahoo! Shopping and Rakuten / Amazon?


Yahoo! Shopping (Japanese: "Yahoo! ショッピング) is a giant online platform with hundreds of smaller stores. It is smaller than Rakuten or Amazon but effortless to use. 

Both Yahoo! Shopping and Rakuten are more store-oriented, while Amazon is more product-oriented. If you were to draw an offline parallel, Rakuten and Yahoo! Shopping are large shopping malls with different stores, while Amazon takes things from sellers and sells them themselves - rather like a big market. 



Why Should I Use Yahoo! Shopping?


  • Included in the product description are the shipping costs within Japan.
  • Yahoo! Shopping is strict on store marketing policies.
  • Item names are more transparent, and there are fewer ads on the site than on Rakuten.
  • Yahoo! Shopping is very convenient and easy to understand, even without Japanese.
  • Yahoo! Shopping is built into ZenMarket, so you don't have to leave our site to browse and shop.

The problem is that vendors on Yahoo! Shopping sell their products domestically, not internationally - but with ZenMarket, it becomes possible to shop on Yahoo! Shopping worldwide.



Step-By-Step Guide to Shopping with Yahoo! Japan.


First, let's decide on an exciting Japanese product to buy. For example, let's say we wanted to have a gaming weekend, so we go on an online hunt for the famous Japanese game "Monster Hunter" (Japanese: モンスターハンター).

As mentioned before, Yahoo! Shopping is integrated into our website so that you can search items through the ZenMarket search field. Make sure you select Yahoo! Shopping from the stores and enter the keywords. 

Of course, keywords can be entered into the search bar in English, but we recommend entering them in Japanese if you want the most accurate results.

Don't know Japanese and panicked? Don't worry, that's what we are here for! Check out our 5 Tools to find Japanese products without knowing the language, and don't worry - it's straightforward.


* the name of the game(モンスターハンター) is written in Japanese here in the search field   


You can now compare the different products - sometimes, even similar articles may have varying prices based on other vendors and conditions (used or new). You should also check out the domestic shipping costs for Japan before adding a product to your basket. 


If you'd like to see the original product description, you can click "This item page on Yahoo" - we will be redirected to Yahoo! Shopping for a complete description of the item.


The Yahoo! Shopping site is entirely in Japanese, but don't worry; there is an easy way to view everything in any language if you are using Google Chrome - simply right click, choose "Translate to English," and let Google do the rest.



A few points on the Yahoo! Shopping page are worth paying attention to are price (incl. tax), reviews, and shipping information. You don't need to click on "Add product to cart" here, as you can buy directly through ZenMarket.



And finally, after looking at all the necessary information, we return to the ZenMarket page and add the product to the cart.


And that's it! From here, everything works like a regular purchase through ZenMarket.


Have fun buying original items on Yahoo! Shopping worldwide and register to ZenMarket now for a 300 Yen welcome bonus!

Shop Now!


Suppose you need more information on how to shop with ZenMarket. In that case, you can click the image below to check out our complete in-depth guide on how to shop using ZenMarket, which will teach you everything you need to know about how to buy ANYTHING you want directly from Japan and have it shipped to your front door anywhere in the world.

Register Now For 300JPY Off Your First Purchase!How To Use ZenMarket Tutorial


Article| 08/04/2022 | yahoo! shoppingguideHow toTutorialmonster hunter