Where to Buy Japanese Fashion Online: [Recommended Stores]

You like Japanese clothing, you’ve checked out the fashion websites online, but you’re still not sure where and how you can buy Japanese goods, without the expensive trip all the way to Japan, of course? 

We’ve got you covered! Here are the most popular and affordable websites where you can purchase Japanese clothing for every budget and style - from high fashion to alternative!


Where Can I Buy Japanese-style Clothes Online?

Here is a list of my recommendations of favorite Japanese stores for shopping online.



ZOZOTOWN is a popular website that sells a wide range of brands and products and it’s similar to ASOS for Japan.

They also now have worldwide shipping with proxy services. All the items on the website are authentic Japanese, so I recommend you check them out!

If you are on a budget, I would recommend Yesstyle! This website stays up to date with the latest trends and offers both Korean and Japanese fashion. You can even find cosplay items at a great price!



WEGO is one of my favorite shops and it’s very popular among young people.

It does everything bigger and better than most brands. They are originally from Tokyo and have more than 150 shops across Japan.

This store sells all kinds of fashion, including kawaii and street style fashion, and shipping is now available worldwide, thanks to proxy services.

The site also has two versions: an English and Japanese one, so it is very easy to use. If you are new to Japanese fashion but would like to give it a try, I would recommend Wego and their kawaii clothes.


3. Uniqlo

Uniqlo is a fashion brand that is internationally well-known for its quality.

It has been around since 1949. They offer activewear, formal and casual wear. They already have department stores in Japan, Europe, and the USA.

Uniqlo offers minimalist staples (the basics that you need in your wardrobe.) You can set up an account with a parcel forwarder to be able to order from this website. 


4. Beams

Beams has been around since 1974 but already has a huge international influence. I like Beams because it doesn't offer only apparel, but also home goods, furniture, accessories, and shoes. 


5. Comme des Garçons

Moving on to more luxurious items, Comme des Garçons was founded in 1969 by the famous designer Rei Kawakubo.

This avant-garde fashion brand has been featured at the Met Gala and other prestigious events.

Comme des Garçons has an impressive line of men’s apparel, but also a more affordable luxury line, which is why it has a wide online customer base. 


Which Stores Are Best for Which Fashion Styles?

Now that you know where you can generally shop for all types of apparel, let's see where you can find clothes for different styles!

For example, if you are a fan of the lolita style, you can shop at Angelic Pretty, Baby the Stars Shine Bright, Metamorphose temps de fille, Alice and the Pirates, Moi-meme-moitie, etc. 


Bape - streetwear

Bape, short for A bathing ape, has been around since 1993 and has been one of the pioneers of the Urahara style.

The founder was the famous Nigo, who has worked with Pharrell Williams and Hiroshi Fujiwara. It has been a symbol of modern Japanese street fashion for more than two decades. 


6%DokiDoki - kawaii fashion

Created by Sebastian Hasuda, this brand has been bringing kawaii styles to Tokyo since 1995.

If you are a fan of Kyary Pamyu Pamyu and similar style icons, this is the place I highly recommend. Although the age of decora fashion may have passed, the store still exists.


HARE - avant-garde fashion

If you like Yohji Yamamoto’s avant-garde style but don't want to spend so much money, you can shop at HARE.

It is much cheaper than the famous designer, but you can still find quality items. 


PUNYUS - plus-size fashion

Plus size Japanese fashion can be extremely hard to find.

Luckily, there is PUNYUS, which was founded by a Japanese singer and actress called Naomi Watanabe. It provides colorful, eccentric clothes for plus-size women and men of Japan. 


GU - trendy fashion

If you enjoy following the latest trends but are on a tight budget, GU can be your savior.

It was founded in 2006 and offers basic wardrobe items. At GU, you can have a full makeover, and money left to spare. 


Tips on Finding Japanese Clothing Stores

Finding and buying items from Japan can be extremely difficult since some of their websites don't accept certain credit cards or ship to different countries.

Even if they do, the navigation can be hard, even with the help of Google translate. But now, with the help of online proxy services, you can buy Japanese goods without much hassle. 

Up until now, the only way to buy Japanese goods was to travel there yourself. Now, I would recommend proxy services like ZenMarket, that act as a middleman - all you have to do is pay a small fee and shipping costs. Paying for these services is secure and protected, so you don't have to worry.

So, if you've desperately been wanting to get something from Japan - now is your chance. 


You just need to use ZenMarket to browse sites like Amazon or Rakuten or enter the link to a website you wanna shop. Add the item to your cart, and ZenMarket will confirm the price and availability. Next, if the item is available right away, you can pay the price.


Here is the easiest way to find Japanese clothes online: 

  • -type “brand name” Japan into Google
  • -Click on links and view images
  • -you will probably find more blog posts than stores. However, most blogs also have links to the stores. 


However, make sure you pay attention to the size. If the item doesn't fit, you need to check the store’s return policy. Keep in mind that in case of returning, you are going to have to pay for the shipping. 


Tips for Getting the Best Deals

Now that you know where and how to look for Japanese clothes, I want to give you some tips on how you can save money while shopping!



Start with sales. Large sales are typically held at the end of summer and winter, just like in Europe and the USA.

Fukubukuro (which means lucky bags), which are usually worth more than the price of the bag, is also popular with foreign shoppers. 

The sales are generally set but can vary from store to store, so you need to check out the specific website. 



Most stores send out newsletters.

Aside from promoting new products, they also send you the news about coupons, points, special deals, and discounts.

If there is a store you especially like, I recommend you subscribe to their newsletter in order not to miss out on any important information. 



Aside from newsletters, many big retailers have their own apps, where you can find special events, deals, coupons, and sales alerts.



I hope my advice has been helpful, and that you find everything you’re looking for! Happy shopping!


Article| 04/06/2021 | Fashion