PewDiePie's Favorite Japanese Brands & How To Buy Them

(Updated on March 17th, 2020)

Did you know the PewDiePie is a huge lover of Japanese and Asian streetwear? Yes, it's true! PewDiePie, or his real name, Felix Kjellberg first found his love for fashion after visiting Japan for the first time and seeing how people dress here in Osaka and Tokyo. Since then he has started to invest in brands that he truly loves and helps spread the message of new and upcoming streetwear brands. Felix and his fiance Marzia Bisognin have also created their own ethically made brand heavily influenced by Japanese fashion called TSUKI [月] meaning 'moon' in Japanese.  



In 2018, PewDiePie released a video titled "What's inside my closet? (MUST WATCH) epic reveal", where we are able to get a glimpse of Felix's favorite pieces of clothing. However, if you’re not able to visit Japan you may have trouble getting your hands on these exclusive garments. Don’t worry, ZenMarket can help you shop any Japanese online store and ship it out internationally.

Here’s a list of PewDiePie’s current favorite Japanese Streetwear brands and how to buy them.


Cav Empt

PewDiePie Cav Empt

Cav Empt, also known as C.E, is a Japanese high-end streetwear brand that combines British streetwear with oddball, and PewDiePie's favorite retro-futuristic graphics. Cav Empt stands for Caveat Emptor, which means "Buyer Beware" in Latin. This phrase is also used in UBIK, a 1969 science fiction novel by American writer Philip K. Dick. The book questions our perception of reality and how technology influences society.  Cav Empt is no newcomer to the Japanese streetwear community, but it is slowly gaining popularity around the world.


Browse Cav Empt on ZenMarket

Cav Empt futuristic design

A retro-futuristic graphic design by Cav Empt

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A Four Labs

A four labs x Puma

A Four Labs launched in 2012 and is a collab between Kazuki Kuraishi and UK artist Lucas Price. Their clothes are basic but with an eccentric twist. A Four Labs have collaborated with some of the biggest artists including the likes of New Order, The Stone Roses, and Ryan Gander. Their clothing line is constantly pushing the possibilities of art and fashion.In the GIF above Pewdiepie is wearing a sweatshirt from A.FOUR LABS meets POSH ISOLATION for KAPPA, you can browse the selection from this collaboration below.


Browse A Four Labs on ZenMarket

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JohnUNDERCOVER is an easy-to-wear menswear brand from Jun Takahashi. Unlike its older brother Undercover, it is designed with everyday wear in mind. The mix between smart and urban reveals the edgy streetwear look with a subtle feminine touch. This year's fall collection included pink shades on top of denim and neutrals, kind of reminding us of Felix and Marzia's Tsuki brand.  In the gif above we can see Pewdiepie wearing a JohnUNDERCOVER jacket.


Browse JohnUNDERCOVER on ZenMarket

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G-Shock - Baby G

G-shock baby-g

In 2017, PewDiePie showed us his fabulous watch collection, which he has now traded with a special watch to commemorate his engagement with Marzia Bisognin. In this collection, he showed us one of his favorite watches, a BABY-G by Casio. The BABY-G was originally created for a female audience as a counterpart to the original G-SHOCK. The BABY-G is smaller than the G-Shock, but still has a shock-resistant structure and is water resistant. PewDiePie proves that the future of fashion is genderless.

Browse G-SHOCK on ZenMarket

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Porter bag made in Japan

PewDiePie is correct, almost everyone in Japan has a bag like this. It’s a must-have for anyone who is into Japanese fashion or streetwear in general.

Porter bags are made by Yoshida & Co., Ltd. in Japan.  The founder Kichizo Yoshida created the company's philosophy of "One stitch all soul" which has now become the corporate motto. Every stitch made is done with the highest manufacturing skills and Japanese craftsmanship.


Browse Porter Bags on ZenMarket

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Couldn’t find the Japanese Streetwear brand you were looking for?

Don't worry.  We help you purchase from any only Japanese retailer that doesn't ship internationally. We buy, consolidate and ship Japanese goods to your address worldwide. If you find an item that you like on another Japanese online store, just copy and paste the item's URL into our search bar, declare the size and color you want, and click "Add". Our team will then check the availability of your item. Once we have checked your item, you will be able to proceed with purchasing the item. For more information about our service, please read our "How To Use ZenMarket" blog post.

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Article| 14/12/2018 | Fashion