Tokyo as a New Luxury Fashion Capital: What Makes It Unique?

Street Fashion in Tokyo

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When people talk about street fashion in Tokyo, Harajuku often comes to mind, as well as Shibuya. These two strong economic centers carved the fashion industry of Tokyo thanks to different street fashion movements. Such streetwear made its way into countless catwalks in different variations.

Global fashion enthusiasts have regarded Tokyo’s street fashion scene as both important to upholding their culture and eye-catching to the rest of the world. Harajuku and Shibuya’s unique blends of bold and colorful styles caught the attention of many designers worldwide. 

Also Read: THE APPEAL OF JAPANESE FASHION: WHY GLOBAL SHOPPERS SEEK OUT HARAJUKU, LOLITA, AND VISUAL KEI STYLES 

Renowned Fashion Designers

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Comme des Garcons’ Rei Kawakubo is one of the most popular designers who greatly influenced not just the Japanese fashion scene but also global runways. Her designs emphasize the use of traditional Japanese colors, such as red, white, and black, as well as intricate ruffles and designs.

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Yohji Yamamoto’s sophisticated and innovative outfit combinations paved the way for the Japanese fashion industry to be globally recognized. His avant-garde style is certainly a head-turner with every fashion event thanks to unique elements that blend traditional Japanese culture with modern designs.

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Issey Miyake’s innovative way of putting together the traditional means of garment-making and modern technology makes his work note-worthy in the fashion world. His well-known pleating technique is proof of Japanese craftsmanship that centers on attention to detail and continuous improvement.

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Junya Watanabe’s way of mixing and matching textiles and techniques etched his name into Tokyo’s vibrant fashion scene. He believes in the Kaizen philosophy, centering on continuous improvement and innovation for his works. Likewise, he also retains Japanese elements for cultural preservation.

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Takashi Murakami’s creative and bold designs are playful and eye-catching. If you’re into vibrant colors, check out his designs, which are mostly a combination of floral elements. From everyday streetwear to runway outfits, his designs will most likely spark joy in your day.

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A popular streetwear brand, BAPE (A Bathing Ape) is best known for celebrity collaboration, which represents Japan’s desire to blend tradition and culture with modern and global elements. This helped improve Japan’s presence on the worldwide fashion map.

Also Read: THE FUTURE OF JAPANESE STREET FASHION: EMERGING TRENDS FROM TOKYO'S UNDERGROUND SCENE 

Ginza Shopping District

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If you’re looking for a place to shop high-end brands such as Chanel, Gucci, and Louis Vuitton, why not visit Ginza? For those who are looking for a touch of luxury with a variety of shops to choose from, make this part of your itinerary when you visit Tokyo.

For accessories, they also have well-known brands like Tiffany & Co. and Hermes to add to your collection. Drop by Mitsukoshi and Matsuya Ginza to shop for outfits and accessories, or you can check out Ginza Six to support contemporary fashion designers.

Aside from high-end brands, they also have artisan shops if you want to support their local fashion scene. Handmade items are a must-try and you might spot a new favorite to add to your wardrobe when you shop around Ginza. 

Ready to shop for your next outfit of the day? Zenmarket has a wide selection of items for you to choose from. These authentic pieces are imported straight from Japan and can complete your look and match your style. Visit Zenmarket and choose an outfit just for you!

Also Read: HOW TO BUY DEARMYLOVE CLOTHES FROM DREAMS JAPAN

Tokyo Fashion Week

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Another factor that makes Tokyo a fashion capital is due to its Tokyo Fashion Week. This event puts together the artistic creations of different fashion designers - both seasoned and emerging - as a way to show the world the colorful culture of Japan with a blend of modern elements.

As Tokyo combines fashion-forward and traditional, the world regards its fashion scene as something unique and innovative. Among the Japanese aesthetics often blended include futuristic and traditional designs, such as the techwear style.

Well-known Fashion Movements in Tokyo

Tokyo is home to a wide array of fashion movements that have greatly influenced the global fashion scene. Here are some noteworthy Tokyo fashion movements:

Harajuku Style

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As we mentioned above, the Harajuku style is often what comes to mind when we talk about street fashion in Tokyo. Characterized by bold colors, this fashion style often combines elements of goth and punk with a touch of cuteness. It is often seen and portrayed in Japanese media, such as in anime.  

Gender-Neutral Fashion

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When it comes to gender equality, Tokyo is also a pioneer because of its gender-neutral fashion movements. Oftentimes, many designers create outfit pieces that are considered unisex. Androgynous fashion is not new in Japan as it has been part of their culture as seen in their Kabuki theater tradition.

Lolita Fashion

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Heavily inspired by Victorian and Rococo styles, Lolita is a well-known fashion movement in Tokyo that’s suited for someone who likes an elegant style. Young women are often seen carrying parasols and wearing intricately-laced dresses, making them feel like living in such vintage European eras.

Techwear

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A combination of style and functionality, techwear is slowly rising in Tokyo as part of everyday street fashion and also in fashion events. Techwear puts together rugged and futuristic elements while retaining style and sleekness. Most techwear has elements like extra pockets and zippers.

Kawaii Culture

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The word “kawaii” means “cute” and is often seen in the Tokyo fashion scene characterized by cute designs, pastel colors, and the use of stuffed toys. The kawaii culture is sometimes blended with either Harajuku or the Lolita fashion movement, often worn by young girls.

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Shop Fashion from Japan

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