Complete Guide to Vintage Fashion Shopping in Japan

Whether you’re looking for deals on luxury branded bags, or discounted Japanese streetwear brands, Japan has a wide range of different secondhand fashion shops you can treasure hunt from.

Japanese fashion items can be quite expensive and can leave a big hole in your wallet. However, luckily, you can find high-quality apparel, bags and accessories at unbelievable prices in Japan. By shopping at the best furugiya (古着屋), means used-clothing stores, where you can find anything from graphic tees to rare vintage Chanel bags. Here’s a quick guide to some of our recommended second-hand fashion stores in Japan. 

Why buy secondhand goods from Japan?

Thrifting secondhand goods in Japan is very common, from fashion to games and books, Japanese people like to sell and buy used goods. Therefore, there are many used goods stores and shopping platforms all over Japan that even have exclusive collectibles. 

Buying secondhand goods from Japan can be a great choice for several reasons:

Good Quality: Japanese consumers tend to take good care of their belongings, so many secondhand items are in excellent condition. The thrift stores in Japan are also very strict on the conditions of the items and make sure that everything is clean and resellable.

Unique Items: Japan is known for its unique and exclusive products, from games to fashion. You can find rare and vintage items that may not be available elsewhere, such as limited collaborations, figures, toys, and retro video games. Buying secondhand allows you to find rare collectibles. 

Cost Savings: Secondhand items are often more affordable than brand-new ones, making it an economical choice, especially for designer bags and luxury clothing. 

Environmental Considerations: Buying secondhand is an eco-friendly option, as it reduces the demand for new manufacturing and helps in sustainability efforts. Reusing fashion clothing can also extend the lifetime value, in the end, reduce waste and increase sustainability in the long run.

Used goods in Japan are usually labeled according to their used conditions:

• S：新品同様 Looks Like New
• A：使用感なし Looks Barely Used
• B：目立つ使用感なし No Noticeable Signs of Usage
• C：やや使用感あり Looks Slightly Used
• D：傷・汚れあり Has Damages

Secondhand Designer Bags from Japan

Most popular shops for secondhand goods

1. Mode-Off

The "Off" Brands stores are one of the largest secondhand goods chain stores in Japan, including Book-Off, Hard-Off, Hobby-Off, Garage-Off, and more. For preowned fashion, you have to check out Mode-off where there is cheap used clothing in good condition. 

You can also shop at the "Off" Mall Online Website for all the used items they have! For international shipping, just copy and paste the URL into our ZenMarket search bar to add to the cart. 

2. Brandoff

Brandoff is not related to Book-off or Mode-off. If you are looking for cheap branded fashion, the most well-known one would be Brandoff. They offer a wide range of pre-owned luxury items, including designer handbags, watches, accessories, and more. They are popular in Asia with overseas stores in Hong Kong and Taiwan. 

Brandoff also has an online website, and ZenMarket can help you buy and ship these products from Japan to any location worldwide. Shop those cheap pre-owned bags now.

Also Read: WHY ARE USED BAGS SO CHEAP IN JAPAN?

3. Ragtag

Ragtag specializes in used designer clothing. It is a popular secondhand clothing store in Japan known for its unique and curated selection of used clothing and accessories.

Stores are mainly located in Tokyo, Osaka, and Fukuoka, featuring popular fashion brands like Comme Des Garcons, Sacai, Nike, Supreme, The North Face, and Patagonia. The prices are relatively higher but still affordable, great for Japanese fashion lovers.

4. 2nd Street

2nd Street is another well-known secondhand clothing and fashion retailer in Japan. They offer a wide range of pre-owned clothing, shoes, accessories, and more. It offers a wide range of used clothing, accessories, and shoes, ranging from luxury branded items to off-brand clothing for as little as ¥500. There are over 800 stores across Japan, and it has recently expanded its stores worldwide to USA, Taiwan, and Malaysia, etc.

5. Komehyo

Komehyo is a prominent Japanese secondhand retailer that specializes in luxury and high-end goods, including designer fashion items, watches, jewelry, and more. With more than thirty stores across Japan, including Tokyo, Osaka and Nagoya. The items are well known to be in pristine condition and the store itself offers a luxurious shopping experience. 

Shop All Fashion from Japan

6. Hedy

Hedy is another vintage boutique that is located in Tokyo, Osaka, and Fukuoka. Although it is not as a big store as other secondhand brands, Hedy provides a curated vintage shopping experience specializing in designer bags like Dior, Chanel, Celine, and more. You can even find rare bag styles sometimes. Check out their Instagram account for the latest updates for vintage items. 

7. ALLU

ALLU is a new preowned luxury goods store in Japan that emphasizes sustainability in reusing goods. With its appealing store interior and luxury selection of vintage goods, it has become quite popular. They carry high-brand vintage goods, like Cartier, Rolex and Hermes. 

We highly recommend checking out its online website if you are not visiting Japan but would still like to purchase from ALLU. The website is well-designed and the items' stock is synchronized with the stores. With ZenMarket (proxy shopping service), we can help you buy and ship them directly from Japan. 

8. JAM

"JAM" is Japan's largest import vintage clothing and antique goods specialty store where both beginners of vintage clothing and vintage enthusiasts can enjoy shopping. It offers an American-style inspired selection of fashion goods that are reasonably priced. It is popular for people to sell their clothes too. Famous brands they carry include Ralph Lauren, Levi's, and Harley Davidson. 

Also Read: THE TOP 10 JAPANESE STREETWEAR BRANDS YOU NEED TO KNOW OF

10. Big Time

Big Time is another import clothing shop that offers Western-inspired retro fashion items. There are around 10 stores across Japan. If you are looking for some retro goods and accessories, Big Time would be a good option to shop at. They have a unique condition labeling system that shows how new an item is. Whether you are shopping at their store or online, the item's descriptions are clear with detailed photos. 

S…未使用品（デッドストック）Unused, Looks New
A…ダメージや使用感がほとんどない商品 Barely Used
B…多少の使用感があるが、ほとんどダメージのない商品 Shows Little Damage
C…部分的に使用感があり、多少のダメージがある商品 Partly Damaged
D…使用感があり、大きなダメージがある商品 Looks Used

11. Treasure Factory

Treasure Factory is a popular secondhand store in Japan that specializes in a wide range of used goods, including clothing, furniture, electronics, and various household items. They have many stores across Japan, you can check some exclusive items they have for each particular store on their website. 

12. Kinji Used Clothing

Kinji Used Clothing is a well-known secondhand clothing store in Japan. They offer a wide range of used clothing items, including vintage and retro fashion pieces. They offer everyday casual clothing like denim, blazers, sweaters, and many more. Although they do not have an official online store, you can still shop their selection on Rakuten and Yahoo Shopping using ZenMarket.

13. Kindal

With over 20 stores in Tokyo, Osaka, Kyoto, and across Japan, Kindal is a vintage boutique that specializes in secondhand luxury brands like Louis Vuitton, sacai, Saint Laurent and more. There are also online-exclusive items and with ZenMarket, you can easily get your hands on them with just copying and pasting the URL into your ZenMarket cart. 

14. Mercari

With the blooming trend of Marie Kondo's tidying-up lifestyle, the habit of selling and buying used goods has been further accentuated. Mercari is a popular online marketplace and e-commerce platform in Japan where individuals can buy and sell a wide variety of new and used items, including clothing, electronics, collectibles, and more. Many sellers are individuals so we recommend that you check the images and make sure you understand the risk for buying secondhand goods online. 

Recently Mercari even opened Mercari Stations in various locations in Japan, where people can experience the Mercari shopping experience offline. With ZenMarket, even if you are not Japanese or living in Japan, we can help you buy and ship goods from Mercari with our integrated website.

Also Read: HOW TO BUY FROM MERCARI WITH ZENMARKET

15. Rakuma

"Rakuma" is another popular online marketplace and e-commerce platform in Japan. It's similar to Mercari, but it is a sister brand of the largest e-commerce platform Rakuten in Japan. Rakuma allows individuals to buy and sell a wide range of new and used items, including clothing, electronics, toys, collectibles, and more. Users can create listings for items they want to sell, and buyers can browse and purchase these items through the platform.

ZenMarket is also integrated with Rakuma, and therefore you can shop all the listings directly on our website without needing to create a Rakuma account or live in Japan. 

Also Read: HOW TO BUY FROM RAKUMA WITH ZENMARKET

16. Y! Auctions

Y! Auctions, also known as Yahoo! Auctions Japan, is an online auction platform in Japan. It's one of the largest and most popular online auction websites. Users can buy and sell a wide variety of items through this platform, including collectibles, electronics, fashion items, antiques, and more. There are many rare retro game consoles, fashion items, and Japan-limited collectibles. 

Also Read: HOW TO BID ON YAHOO AUCTIONS WITH ZENMARKET

17. ZOZOUsed

ZOZOUSED is a new secondhand shopping platform, often stylized as "ZOZOTOWN USED," which is a part of the ZOZO brand, which is a well-known Japanese fashion e-commerce company. ZOZOUSED specializes in selling secondhand and pre-owned fashion items. It offers a wide range of used clothing, shoes, accessories, and more from various brands and styles.

Where to shop for secondhand goods in Japan?

Here is a summary of what areas to shop if you want to thrift in Tokyo and Osaka, Japan:

If you want more information on Vintage Shops in Japan, we also recommend reading the blogs from Kurarin Vintage Shop Guide.