Yuru-kyara is a Japanese term that means mascot characters. These mascots are usually created to promote a place or region, event organization or business. As Japan is famous for being a little on the eccentric side, these characters can be quite strange. Some creators have turned to create kimo-kawaii (grotesque-cute) characters, due to large competition between kawaii characters.
Where do you want to go in Japan?
You are melon bear! You are a kimo-kawaii (grotesque-cute) Japanese mascot from Hokkaido! People can't get enough of you!
You are Barii-san! You are an adorable bird character from Ehime prefecture. You won first prize in 2012 Mascot Grand Prix and came in second place in 2011. Around your waist, you wear a haramaki (a piece of clothing that covers the stomach), which is the main product of the city. In your right hand, you hold a boat-shaped wallet, which signifies the local imabari shipbuilding.
You are Funassyi! You are cute with a hilarious personality. You have starred in your own anime series, released 6 singles, and even headlined your own concert. You are one of the most-liked mascots in Japan.
You are Shinjyo-kun! You're a cute little otter from Susaki city in Kôchi prefecture.
You are Kumamon! Kumamon was created by the government of Kumamoto Prefecture, as a campaign to bring tourists to the region after the opening of the Kyushu Shinkansen line. Kumamon quickly grew popular in Japan and was voted 1st in 2011's Yuru-kyara contest. Many believe Kumamon's success is due to the unusual marketing strategy of free licensing, allowing anyone to use the character as long as their products promote goods and services from Kumamoto prefecture.